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Cast is an app for organizing your friends for near-term, informal events such as going out for a drink after work or seeing a movie.
Right now, consumers are reaching for group chat or SMS to figure out the who/where/when, since existing event apps are too heavy-handed for an impromptu hangout. But group chat has its issues - you have to read through the history to find out what decisions were made, there's no clear indicator of who's in and who's out, and there's always that one person who doesn't want to go but keeps getting bombarded by the messages. With Cast, invitees can accept, decline, chat, and collaborate on details with the natural-language simplicity of group chat. They don't even need to have the app.